EVOLVE
WITHOUT BREAKING.
We improved the user experience and unified the communication of San Nicolás Group's services, integrating new technical sections and updating key information without altering the site's existing UI.
VIEW CASE STUDY ↓
01 — THE CONTEXT
GROWTH AND
NEED FOR
EVOLUTION.
San Nicolás Group already had a previously developed institutional website. With the growth of its business areas and new communication needs, the marketing team required reorganizing the content to present its services more clearly.
The project did not start from a complete redesign from scratch, but from an established platform that needed to evolve: incorporating new technical sections, unifying industrial services, and updating its brand information, while keeping the site's original UI.
At Studio PR, we supported this process by planning UX improvements, organizing content, and implementing changes in the existing web structure with a practical and sustainable approach.
02 — THE CHALLENGE
OPTIMIZE WITHOUT
REBUILDING.
Scattered services
Information about industrial services needed to be unified and structured. It was key to provide a global view of everything the company offered from a single point.
New areas without space
The Assembly and Technical Lifting business units gained commercial relevance and required specific pages detailing their scope and capabilities autonomously.
Outdated brand data
The website required updating institutional identity elements (such as the brand's updated logo) and optimizing contact channels.
Preserve the existing UI
The challenge was to intervene at the UX and architecture level while respecting the established visual language, avoiding aesthetic breakups and optimizing development resources.
03 — THE PROCESS
HOW WE RESOLVED IT.
We worked closely with the San Nicolás marketing team, analyzing the current sitemap and defining a surgical intervention strategy on the existing website.
DECISION 01 · ARCHITECTURE
Unified services hub.
We designed a centralized space to anchor the company's industrial offering. This reduces information dispersion and allows any potential client to grasp the scope of services in seconds.
DECISION 02 · SECTIONS
Dedicated spaces for Assembly and Lifting.
We created individual sections for the new technical service units. This structure provides the sales team with specific landing pages for lead generation campaigns and technical presentations.
DECISION 03 · IDENTITY
Updated logo and contact information.
We updated the site's visual identity by applying the brand's restyling and reconfigured direct business inquiry channels in the header and footer to improve lead generation.
04 — THE SOLUTION
COMPREHENSIVE INTEGRATION AND
UX EVOLUTION.
The final result is a website that responds precisely to the company's new commercial goals without requiring a full aesthetic redesign investment.
By unifying the industrial services under a single hierarchy, the site significantly improved its readability. The new sections for assembly and lifting equipped the marketing team with the digital sales tools they needed.
The visual identity updates and contact details were naturally integrated into the platform's existing templates, respecting the global CSS and extending the lifespan of the original development.
05 — THE IMPACT
TANGIBLE
RESULTS.
* Descriptive data on the optimization scope
06 — LEARNINGS
Evolving a website doesn't always require
starting from scratch:
intervening with UX criteria
optimizes resources and extends its lifespan.
— PR. DIGITAL STUDIO